Douja d'Or 2026 — Asti's Flagship Wine Festival, and Where to Stay Nearby

Ten Days of Barbera, Moscato and Nebbiolo

Every September, the medieval streets of Asti fill with the scent of Barbera, Moscato and Nebbiolo as the city hosts the Douja d'Or, one of Piedmont's most important wine events. Running since 1967, the festival takes over Piazza San Secondo and the historic centre with ten days of producer tastings, a national wine competition judged by expert sommeliers, food stalls serving Monferrato classics like bagna cauda and agnolotti del plin, masterclasses, and evening sessions that stretch until midnight.

It's part of the wider "Settembre Astigiano" calendar, so it overlaps with other local festivities across the province — a good excuse to make a longer trip of it.

When & Where

When: 11–20 September 2026 (ten days; exact daily programme to be confirmed by the organizers closer to the date)
Where: Piazza San Secondo and the historic centre of Asti

Where to Stay: Bric del Vento, Soglio

If you're coming to taste your way through the Douja d'Or, base yourself somewhere that lives the same rhythm as the festival: a real Monferrato winery. Bric del Vento is a working vineyard estate and agriturismo in Soglio, surrounded by the hills that produce the very wines being poured in Asti that week.

• Distance to the event: about 22 km from Asti's historic centre — roughly a 25–30 minute drive through the vineyards
• Wake up among the vines, taste Bric del Vento's own labels (Juliette, Juliette Rosé, Monferrato Rosso) on site, then drive into Asti for the day's tastings and come home to a quiet hilltop instead of a hotel room in a crowded centre
• A relaxed, scenic alternative to staying in town during the festival's busiest evenings